Mowtivation App
At-a-Glance
For this project, that took place during my most recent semester at Texas A&M as a Visual Communication undergraduate student, I focused on creating Mow-tivation, a user-centric lawn service app tailored for individuals seeking convenient and reliable lawn care. Through research, iterative design processes, and usability testing, the aim was to streamline the user experience and deliver a mobile app that offers transparency and reliability. I also conducted competitive analysis of existing local lawn service apps, identifying these gaps and key missing features that helped to set Mow-tivation apart, aiming to stand out and fulfill the unique needs to users within the Dallas-based lawn care app market.
Timeline
One Month
Emphasize
Mowtivation Goal
Target Audience
Pain Points
My Role
UX Designer
Collaboration
Mow-tivation
Platform
Figma
Problem Statement
In Dallas, there's always a need for a user-friendly lawn care app with transparent pricing and dependable service. Existing local apps lack convenience and consistency, causing uncertainty for users seeking reliable solutions. Mow-tivation aims to address this gap by offering a streamlined and trustworthy platform for hassle-free lawn care experiences in Dallas.
Solution
In response to the identified gaps in the Dallas-based lawn care app market, the solution involves crafting Mow-tivation—an intuitive and user-centric mobile application. Mow-tivation will prioritize transparent pricing, convenient scheduling, and consistent quality, aiming to revolutionize the lawn care experience for Dallas residents. The app's streamlined interface and features will offer a reliable and efficient solution, providing users with a hassle-free platform for superior lawn care services.
My professor acted as a project manager, checking in on the progress and offering feedback and suggestions over the timeline.
Process
Persona
User Journey Map
Wireframe Process
User Testing
After creating the initial prototype for the Mowtivation app, I organized a user testing session involving six classmates. Their diverse viewpoints provided a broad spectrum of feedback, highlighting recurring positive responses, negative observations, and valuable suggestions. This comprehensive analysis guided the refinement process, enabling the prioritization of enhancements to accentuate positive aspects and rectify user concerns. By carefully synthesizing and integrating these insights, the final prototype evolved into a more user-centered and effective solution, aligning with the needs and preferences identified during testing.
Final Design Changes
Before User Feedback
Design System
High-Fidelity Prototype
Final Designs
Product Successes
In my academic study, the success of the product became noticeable through the user-testing phase, affirming the intuitiveness and functionality. Insights were further gained from the comprehensive competitive analysis research, fueling innovative features, and recognizing the key missing features among similar local lawn service apps. The user persona of Steven served as a guide for this project, aligning the design decisions with the identified needs and preferences, and ensuring a solution tailored to our target audience.
What I Learned
Through this project, I gained invaluable insights into the process of creating a user-centric service app and the processes that go into making one successful and user friendly. Learning the significance of user research, from conducting competitive analysis to creating detailed user personas, which served as crucial foundations for informed design decisions. Iterative design methodologies, such as wireframing, prototyping, and usability testing with my fellow classmates, taught me the value of user feedback integration in refining and enhancing the app usability and functionality. Additionally, I discovered the importance of aligning design solutions with the identified user needs, ensuring that the final prototype effectively addressed and fulfilled user requirements for a seamless and deeply satisfying experience.
Ideate and Define
Brainstorming
Persona
Problem Statement
Prototype
Lo-Fi Wireframing
Hi-Fi Wireframing
Design Systems
Reflect
Testing
Feedback
Final Thoughts
