GE Profile Smart Mixer Ad Campaign
At-a-Glance
The goal of this assignment was to design a compelling and marketable ad campaign for the GE Profile Smart Mixer that showcased its features, celebrated the joy of baking, and resonated with a wide audience.
Successes
The result was a success, earning glowing feedback from my professor. They appreciated the cohesive execution across mediums, noting that the combination of charming visuals, clever puns, and informative content made the campaign stand out. The playful tone and personified baked goods brought a fresh perspective to product advertising, and the incorporation of the mixer’s features ensured the campaign was both creative and effective.
This piece also went on to win awards and recognition:
Creative Quarterly 77
What I Learned
In summary, this campaign not only fulfilled the assignment’s goals but also demonstrated an effective balance of imagination, strategy, and marketable storytelling.