Electric Carousel Lettermark
At-a-Glance
Crafting the logo for Electric Carousel was a vibrant journey, fueled by playful colors and imaginative concepts. Infusing the unicorn and carousel into the lettermark was pivotal, as it's more than design; it's an invitation to experience the joy and magic of the brand at a simple first glance.
Successes
The success of Electric Carousel's branding and lettermark was met with positivity, marked by the delighted reaction of my professor. The whimsical infusion of the unicorn and carousel into the lettermark not only encapsulated the essence of fun but also effortlessly conveyed the brand's identity. My professor applauded the seamless synergy between the name and the vibrant visuals, recognizing the immediate and joyful connection it established with the audience. Electric Carousel emerged not just as a brand but as an embodiment of the playful spirit that garnered enthusiastic approval and recognition.
This piece also went on to win awards and recognition:
Creative Quarterly 76
National Student Show and Conference - Best in Typography 2024
Graphis New Talent 2024 - Gold
What I Learned
How utterly exciting design can be! This logo was not only a necessary step toward thinking more conceptually when it comes to branding, but it allowed me to revisit a very fun part of my life and create something that was blended with joy and excitement.