Biker Jim's Gourmet Dogs Restaurant Menu
At-a-Glance
Redesigning Biker Jim’s Gourmet Dogs’ menu meant fully embracing its biker culture roots with a bold, unconventional twist. Inspired by classic motorcycle vests, I created a menu with distressed detailing, rugged textures, and an authentic, worn-in feel that fits the brand’s rebellious spirit. This design turns the menu into an experience—tactile, visually striking, and perfectly in tune with Biker Jim’s adventurous attitude.
Successes
The redesigned Biker Jim’s Gourmet Dogs menu captured the brand’s rugged identity with a vest-style format and distressed details. My professor loved its bold, tactile design, while improved hierarchy made the menu easier to read and more intuitive.
What I Learned
This project emphasized the power of immersive branding and balancing creativity with usability. A unique format can enhance a brand’s story, but legibility and functionality must remain the priority.